XL102 STATION REBRANDING
Create new branding and logo identity for XL102 (WRXL), a heritage alternative rock radio station in Richmond, VA.
New xl102 logo
The new logo and branding reflects the changing demographics and overall vibe of the radio station. It communicates a clean, modern design that is familiar to the growing younger listening demographic without alienating those who have been there from the start.
The new logo is versatile and easily placed on a variety of items.
OLD XL102 LOGO
The previous logo was very dated and harkened back to the “extreme” design trends made popular during the ’90s.