XL102 STATION REBRANDING

THE ASK

Create new branding and logo identity for XL102 (WRXL), a heritage alternative rock radio station in Richmond, VA.

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New xl102 logo

The new logo and branding reflects the changing demographics and overall vibe of the radio station. It communicates a clean, modern design that is familiar to the growing younger listening demographic without alienating those who have been there from the start.

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PLACEMENT

The new logo is versatile and easily placed on a variety of items.

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OLD XL102 LOGO

The previous logo was very dated and harkened back to the “extreme” design trends made popular during the ’90s.