COTY NEW PRODUCT LINE

THE ASK

Develop a concept for a new fragrance line that stands apart and defines the leading edge of today’s cultural revolution.

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Few people know exactly what ingredients are in their favorite scents. Furthermore, companies aren’t required to disclose this information on their products.

Vitreous was positioned as a disrupter to this industry norm with fragrances made from natural ingredients and a variety of essential oils.

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THE PACKAGING

Everything about the Vitreous line is based on health and sustainability. This ethos extends all the way through the product packaging design. All Vitreous packaging and glass bottles are 100% recyclable. Even the oak bottle cap is crafted from certified sustainably managed forests.

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The product

The Vitreous product line was created to embody the carefree Southern California lifestyle. The “Zuma” scent features tangerine, lavender, lime and spearmint essential oils which are known for their anti-stress and purifying properties.