XL102 STATION REBRANDING

THE ASK

Create new branding and logo identity for XL102 (WRXL), a heritage alternative rock radio station in Richmond, VA.

xl102-new-logo.png

New xl102 logo

The new logo and branding reflect the changing demographics and overall vibe of the radio station. It communicates a clean, modern design that is familiar to the growing younger listening demographic without alienating those who have been there from the start.

23376248_10155267682081298_68959053388350357_n.jpg

PLACEMENT

The new logo is versatile and easily placed on a variety of items.

xl102-old-logo.png

OLD XL102 LOGO

The previous logo was very dated and harkened back to the “extreme” design trends made famous during the ’90s.